after the big week with the wordpress deluge and just the general positive growth of my little blog egg over the last year, a friend recently posed the question: why aren’t you monetizing? first of all, i hate the word monetize. it’s like one of those jargony crap words that everyone throws around when they’re talking about “important internet stuff”. second of all, i hate advertising cluttering up my favorite blogs. it’s ugly and distracting. on the other hand… i do like money. i do need money. as a writer of a blog with the word “broke” in the title, don’t i have a personal responsibility to scrape every penny off the sidewalk that i can?
well, when i first started this project, i promised myself that i wasn’t going to try any funny business like paying for a domain name, or advertising, or trying to make money until i had been successfully operational for at least one year. i have a bad track record with blogs (and a lot of other things)… i get so excited about things for a minute, and then someone jangles some keys in front of my face, and i’m off and running in the opposite direction. the internet is a virtual (pun intended) graveyard of my abandoned writing projects, and i wanted to make sure that this wasn’t just another one night stand before i made any big (potentially expensive) moves. well, i’m not quite at the 1 year finish line yet, but it’s looking good. in short, the patient is still alive, and it’s time to start thinking about what comes next.
but you know what, i have no fucking clue what comes next. how exactly do you take a blog to “the next level”, if you’re not ever sure what the next level is? i’m still really down on the idea of sidebar ads (primarily for aesthetic reasons) and according to copyblogger (one of the best blog resources out there), i probably wouldn’t make any money doing it anyway. so then what direction? do i try to figure out what the hell affiliate ads are (who wants to affiliate themselves with my financially inept ass)? do i try to sell ebooks where i speak in depth on the profundities of my financial ineptitude? do i try to get famous and get talking gigs where i can tell other people how they too can be profoundly financially inept? but seriously, at the end of the day, do i actually have anything worth monetizing?
whether i do or not, i feel like dream of making a living off of blogging is roughly akin to wanting to grow up to be a rockstar or an astronaut. sure, somebody gets to have that job… but the odds are less than stellar for big time success. the truth is that i love this. i don’t think i’d get so little sleep for something i was kind of meh about, and i’m scared about the possibility of losing that love in the process of trying to spin straw into gold. what happens if i try and make money and it doesn’t work? would that failure suck the joy out of the writing, and ruin the whole affair?
for now, i think i’m going to hold off with the blogging for cash schemes. although i can’t promise that there won’t be a few subtle surprise changes headed your way this summer. but if any of my seasoned blog peeps out there have some light to shed on the subject, it would be most sincerely appreciated. i have much to learn, and i’m just going to sit quietly right here until i’m well educated enough not to tear the whole system down in the process.